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FASHION MEETS TECH by Argentis
Carlings_official launched their “Last Statement T-shirt"
Carlings_official - Scandinavian retail brand and market leader in denim - launched their “Last Statement T-shirt” which takes a classic and reinvents it for the digital age.
This gives the customer the chance to buy one t-shirt and get hundreds of designs by simply pressing the filter icon on the brand’s Instagram and pointing their phone camera at a particular tracking spot on their t-shirt.
The brand states that “Every day, the shirt can display a new animated statement design to amplify your message. Without ever having to buy another t-shirt.”
A clear example of Fashion Meeting Technology
Red de Comedores “CON-TENEDOR”
Con tenedor is a group of more than 130 volunteer collaborators, we have been supporting and accompanying 10 community kitchens in our city, trying to guarantee them - month by month - the food and merchandise necessary for the nutrition of the more than 1,000 children who attend them.
How do they present it? “A breakthrough lacing system that electronically adjusts to the shape of your foot. Get the right fit, every game, every step.”
Sportswear brands are getting more and more user-focused and lead by performance. This sneakers were created based on the fact that the foot can expand almost a half-size during a play.
A clear example of Fashion Meeting Technology.